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About us

Boutique Advisory

We are ANZ’s go-to-market boutique advisory who specialise in working with technology clients seeking rapid success in the ANZ region. We bring a wealth of experience from the leading agency and technology ecosystems and help technology businesses accelerate their growth through a well defined alliances strategy.

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What we do

Services

Services

Advising

We specialise in providing comprehensive guidance for your market entry strategies in the ANZ region. Are you aiming to enhance your market positioning? Wondering about the best approach to navigate the partner ecosystem? Our advisory services encompass a range of crucial aspects: from partnership strategies and optimal team structures to product pricing, effective marketing techniques, and even tailored compensation structures for your teams. Don't leave your approach to chance. Connect with us today to ensure a well-informed and successful go to market strategy.

Services

Connecting

With over 15 years of experience, our advisors boast extensive connections within this region, this includes both retailers and agencies. Our diligent nurturing of these relationships uniquely positions us to swiftly introduce our clients to key individuals—connections that could typically take years for others to establish. By harnessing our network and leveraging our profound regional and eCommerce insights, we have the capability to place you directly in the path of your intended prospects. This translates to a rapid and efficient market launch in the ANZ region.

Services

Coaching

Is your team searching for guidance to take their performance to the next level? Look no further. Our expertise makes us the go-to specialists and leaders in coaching you and your team to effectively engage with your prospects, customers, and internal stakeholders. We understand that successful interactions and processes are at the heart of business growth. With our proven strategies and hands-on coaching, you can navigate these dynamics with confidence and achieve remarkable results.

Partners

Partner
Eco-system

Our experience is at the heart of the world's leading eCommerce and CMS Partner Eco-system

The Advisors

Kamila Chandler

Kamila, the founder of Critique Alliances, is an award-winning professional in the SaaS Alliances space, having excelled in her roles at leading technical SaaS vendors. With extensive expertise in partnership programs and agency dynamics, Kamila brings a wealth of knowledge and credibility to the table. She started Critique Alliances after recognizing a critical gap in knowledge for technology vendors seeking experienced advisors with on-the-ground experience. Her primary focus is on strategic collaborations and agency specialisation, making her your trusted resource for navigating the complexities of software partnerships and achieving agency success.

The Advisors

Carrie Manson

Carrie's proficiency lies in Procurement, Process, and Structures. With her adept understanding of efficient workflows and strategic structures, she empowers businesses to optimise their processes and enhance overall efficiency.

The Advisors

Laura Doonin

Laura stands as an Agency and Retail Strategist, leveraging her insights to drive your growth. Her expertise in agency dynamics and retail strategies positions her as a valuable asset, assisting you in charting a path to success in these dynamic markets.

The Advisors

Steve Roberts

A Sales and SaaS Pricing Specialist, Steve is dedicated to refining your sales strategies and pricing models. With his deep understanding of sales dynamics and software-as-a-service pricing intricacies, he equips you to maximize revenue and drive sustainable growth.

Ready to start your growth journey?